Braun razors

Enhancing personal grooming through data-driven innovation

Braun Razors Project Header

Project

I advanced Braun razors experience insights at Procter & Gamble by developing data pipelines and visualizations to innovate the shaving experience.

Tools & Technologies

Databricks · PySpark · SQL · Azure · Delta Live Tables · Power BI · Jira · Confluence · Mural

Impact

  • 10 study cycles
  • 3 new dashboards
  • 23 new shave metrics
  • 60% faster pipeline

Client

Procter & Gamble

Role

Data Engineer

Duration

2023 - 2025

Challenge

As part of P&G's innovation push in smart grooming devices, the Grooming R&D team needed a scalable system to process and analyze time-series data from sensor-enabled razors. With each new consumer study introducing changing device firmware and evolving data structures, the solution had to be flexible, maintainable, and fast.

My Solution

I engineered robust data pipelines within Databricks, using PySpark and SQL, to handle the full lifecycle of study data—from raw ingestion to dashboard-ready insights.

Key Contributions

  • Built modular pipelines following the medallion architecture (Bronze → Silver → Gold), transforming raw sensor data into analytics-ready tables.
  • Integrated the pipelines with Azure Cloud Storage and structured them as Delta Live Tables for scalability and real-time refresh via scheduled workflows.
  • Designed and launched a new Health Dashboard in Power BI, enabling study owners to monitor key metrics with clean, interactive visuals.
  • Improved dashboard UX by merging redundant study pages, simplifying navigation, and optimizing underlying data queries.
Data and visualization snippet

Figure 1: Data and visualization snippet

Impact

  • Delivered 10+ complete study cycles, each with customized data handling and visualization.
  • Proactively refactored existing pipelines, improving efficiency and adaptability to firmware changes.
  • Enhanced team agility with clear sprint-based task management in Jira and visual planning in Mural.
  • Improved data accessibility and stakeholder satisfaction by streamlining complex dashboards into a cohesive user experience.

Why It Matters

This project shows my ability to turn complex, messy data into actionable insights, support real-world product innovation, and work cross-functionally in a fast-paced R&D environment. It's a perfect example of how thoughtful data engineering can directly power smarter consumer products.